INSIGHT
News & Articles
12 / 14 / 2023
3 min
How to Run an Effective Trade Show Email Campaign
By Amy Silberman
Trade shows are a great opportunity for your company to gain new leads, promote new products, or increase your visibility...
Latest Articles
12 / 30 / 2017
5 min
How to Calculate Marketing Metrics that Matter
Amy Silberman
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social...