Marketing strategies to help manufacturing companies adapt to the way B2B buyers make decisions.
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Hi, I'm Dave Lee.
I help manufacturing companies bridge the gap between sales, marketing and customer support by creating marketing strategies that move the revenue needle.

Times are changing for sales and marketing.
Studies from Pew Research and Forrester reveal:
- Millennials are the largest component of today’s workforce.
- They research you and your competitors online.
- They develop shortlists based on your digital content.
- And now they are using generative AI to evaluate potential suppliers.
What this means:
Today's B2B buyers use your website content to determine if your company...
- Understands their goals
- Has the experience and expertise to help them get there
- Are easy to work work
If your B2B buyer or their AI tools can’t find what they are looking for on your website, they will go somewhere else.
You can no longer afford to think of your website as a simple lead generation machine filled with SEO optimized content and marketing fluff. Instead your website needs to be your educational tool, an integral part of your prospects buying journey.
The saying: if you confuse, you lose has never been more true.
It’s critical that the message on your website aligns with your sales team’s conversations.
To achieve this, you need a comprehensive marketing and website strategy that ensures:
- Clarity on who you are targeting, the questions they are asking, and where they spend their time.
- Consistency in messaging so potential customers know why they should choose you over competitors.
- A clear action plan that differentiates your company and outlines specific steps to achieve success.
- Alignment between Marketing, Sales, and Customer Support teams.
- Integration of Operations, Engineering, and Product Development into your marketing efforts.
- Technology readiness with systems like CRM, ERP, e-commerce, and shipping to support your strategy.
If this sounds more than “marketing stuff” like SEO, tradeshows, website design, social media or blogging, that’s because it is.
Today, marketing is about:
- Creating the right messageÂ
- Educating your B2B buyers
- Influencing them to put your company on their short list of suppliers
Those manufacturing companies who embrace this approach and make their website a seamless part of the sales process, will be one big step ahead of their competition.
Two ways I can help you and your company:
01 Strategic Website Plan
Choose your Strategy and Plan
BEFORE hiring a web design agency
and get a high performing website on time and on budget.
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02 Strategic Marketing Plan
Before you hire a web developer to create a website, it's critical to target the right audience, have a clear value proposition and a plan of what to do AFTER the website launches.
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What our clients say
Molly
"Their data driven approach combined with their technical expertise allowed me to fully deligate all things marketing while still understanding the results"
Dani
"I was tired of working with other companies who would charge me monthly, but I had no clue what they were actually doing. Dave was a breath of fresh air. My business has grown exponentially in ways that I never could have done alone."
Tim
"They work to fully understand your business proceeses so that they can recommend the best solutions to move your company forward"