Independent B2B Marketing Consultant
UCLA Economics | USC MBA | Deloitte Consulting
Ran a marketing agency for 10 years
No retainer to sell
How I Got Here
I spent 20 years in corporate America. Investment banking, commercial banking, HR consulting, IT consulting, and Deloitte Consulting.
I learned a lot. Mostly how to diagnose problems and tell executives what they need to hear.
Then I ran a B2B marketing agency for 10 years. Sold the retainers. Delivered the reports. Made mistakes. Learned what works and what doesn’t.
Now I’m an independent marketing consultant. I help B2B companies figure out why their marketing spend isn’t converting to pipeline.
Why I’m Focused on AI
After 10 years running an agency, I watched the B2B buying process change underneath every playbook we were running.
Buyers stopped searching for vendors. They started describing their problems to AI and asking for recommendations. ChatGPT, Perplexity, Gemini. These tools are now the first filter. They decide who gets on the shortlist and who never gets considered.
Most marketing agencies haven’t caught up to this yet. They’re still optimizing for how buyers used to search. I’m focused on how buyers actually buy now. Whether AI can find you, evaluate you, and recommend you when your buyer asks. I work with B2B companies in SaaS, manufacturing, professional services, and technology services. Typically $5M to $15M in revenue. CEOs who are directly involved in go-to-market decisions and are asking why their marketing spend isn’t producing pipeline.
What Makes Me Different
Business Background
UCLA Economics. USC MBA. Deloitte Consulting. 10 years running a marketing agency.
Most fractional CMOs in the SMB market came up through agencies. They’re focused on tactics. Marketing metrics. Traffic, impressions, MQLs.
I look at strategy. Data. What is working, why things are not working. Then I help you make the right decisions on how to move the revenue needle.
Agency Experience
I ran a marketing agency for 10 years. I know the retainer model from the inside.
I know what metrics agencies report and what they don’t. I know how scope creep gets managed. I know why your monthly report is 20 pages of charts that don’t answer your actual question.
This isn’t a criticism of agencies. It’s how the model works.
Why Hire Me
I don’t know if you should.
I don’t know your specific problems, what you’ve tried, what your numbers look like, what your team looks like. How can I know without rolling up my sleeves and digging in?
What I can tell you is I start with your situation. Not a template. Not “best practices.” Your situation.
No Strings Attached
A lot of agencies offer free or discounted marketing audits. There’s a reason. It’s a foot in the door. Sign up for the retainer and they’ll credit the audit cost.
That’s not an audit. That’s a sales tool.
My audit is the product. There’s no retainer behind it. No implementation team waiting to upsell you. When I tell you what’s working and what’s not, that’s the end of the transaction.