If you build it, they will come.Great movie.Horrible business strategy.

I love the Field of Dreams.

Great story.

Makes you smile.

But building something and then hoping that your ideal customers will magically discover your new product or service and buy?

Well, that is Hollywood fantasy.

The truth is that marketing a new product / service is difficult.

It takes a well planned and executed marketing strategy to 

• Cut through the noise

• Generate awareness/excitement

• Influence buyers to choose your new offering over existing alternatives
  

Unfortunately, i see time and time again that marketing is brought in just as a product / service is about to be launched.

You can see this lack of preparation and involvement when you see:

• A single post on social media from the company account.

• Lack of sales team involvement other than a repost of the company post.

• No email campaign

• No paid advertising campaign to build awareness of your

• Product / service descriptions that lists features not benefits

• No in depth announcement from the CEO 

I get it.

There is a lot of stuff that goes into developing, building and testing a new product or service.

But these new products and services were approved because there was a projection of a certain revenue stream in a certain amount of time.

If there is no marketing strategy that is worked on, in parallel with product development, then the launch will start with a whisper and take months to build.

Launch your new product / service with a BANG by getting marketing involved well before the launch date.

You will pass your break even point and see new product/service revenue faster.