Marketing strategies for the way B2B buyers make purchasing decisions.
Hi, I’m Dave Lee.
I help companies bridge the gap between sales, marketing and customer support by creating marketing strategies that move the revenue needle.
Times are changing for sales and marketing.
Studies from Pew Research and Forrester reveal:
Millennials are the largest component of today’s workforce
They research you and your company online
They develop shortlists based on your digital content
And now they are using AI to evaluate potential suppliers
Today’s B2B buyers use your website content to determine if your company:
Understands their problems
Have the experience and expertise to provide solutions
Is easy to work with
If your B2B buyer or their AI tool can’t find what they are looking for on your website,
they will go somewhere else.
You can no longer afford to think of your website as a simple lead generation machine filled with SEO optimized content and marketing fluff.
Instead your website needs to be your educational tool and an integral part of your prospect buyers journey.
The saying: if you confuse your lose has never been more true.
It is critical that your message on your website aligns with your sales team in person conversations.
To achieve this, you need a comprehensive marketing and website strategy.
Clarity on who you are targeting, the questions they are asking and where they find potential suppliers.
Consistency in messaging so potential customers know why they should choose you over your competition.
A clear action plan that differentiates your company and has a clear path to help them achieve success.
Alignment between marketing, Sales and Customer Support
Integration of Operations, Engineering, and Product Development in your marketing message.
Technology integration with your key systems including your CRM, ERP, e-commerce and shipping .
If this sounds more than just Marketing stuff like SEO, tradeshows, website design, social media or blogging, that’s because it is.
Today marketing strategy is about
Creating the right message
Educating your B2B buyers
Influencing them to put your company on their short list of potential suppliers
I help manufacturing, e-commerce and B2B service companies embrace this approach and make their website and marketing a seamless part the buyers journey.
Three ways I help you and your company:
Strategic Website Plan
For those who recognize that thier website needs to be a part of their buyer’s journey and want their next website project to be delivered on time and on budget.
What you get
Everything you need to get a firm fixed bid from a web design company.
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Manufacturing
Distribution
Wholesale
e-commerce
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Buyer Persona Playbook
Functional Requirements
Technical Requirements
Comprehensive Page List
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4-8 Weeks
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$15k - Manufacturing, B2B Services
$25k - e-Commerce
Strategic Marketing Plan
For companies who need more than a a schedule of marketing activities and want a strategy that positions their company to win.
What you get
A Strategy to win and a Plan to executie.
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Manufacturing
Distribution
Wholesale
e-Commerce
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Buyer Persona Playbook
Buy-in from Key Stakeholders
Organizational capability requirements
Technical & System requirements
12 month roadmap
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12-24 months
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$8k to $15k per month
Monthly contract
Buyer Persona Playbook
For marketing and sales teams who understand that a unified message influences their B2B buyers to choose them and not their competitors.
What you get
A comprehensive playbook that identifies where to play, how to win and where to engage your customers.
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Manufacturing
Wholesale
Distributors
e-Commerce
B2B Service Companies
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Target Audience Demograhics
Target Audience Psychographics
Your unique soliton to their problem
Key Message
Which Discover & Research channels to focus on
Customer Experience Map
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2-4 Weeks
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$5k
What my clients say
“Their data driven approach combined with their technical expertise allowed me to fully deligate all things marketing while still understanding the results.”
Molly
“I was tired of working with other companies who would charge me monthly, but I had no clue what they were actually doing. Dave was a breath of fresh air. My business has grown exponentially in ways that I never could have done alone."
Dani
“They work to fully understand your business proceeses so that they can recommend the best solutions to move your company forward"
Tim