AI Search is set to surpass traditional search in three years

I won’t lie: I was kind of surprised when I read  Semrush’s article where they predict: “AI search visitors to surpass traditional search visitors in 2028”

That’s fast.

Really fast.

Especially when adjusting to AI search involves:
👉 Changing the type of content you and your agency write from top of funnel to bottom of funnel
👉 Getting your sales, product development and even your executive team more involved with marketing.
👉 Redesigning your website so that it is AI friendly

Adapting to AI search is more than:
❓Reducing SEO expenses
❓Increasing AI search optimization expenses
❓Buying a shiny new AI tool
❓Switching to an “Ai-first” agency

It involves: 𝒄𝒉𝒂𝒏𝒈𝒊𝒏𝒈 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒕𝒉𝒊𝒏𝒌𝒔 𝒂𝒃𝒐𝒖𝒕 𝒔𝒂𝒍𝒆𝒔 𝒂𝒏𝒅 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈.

This is a big and complex change because many of the processes and mindsets have been in place for a decade or more.

And that is why I think if you want to respond to how B2B buyers are:
❌ Shifting away from simple keyword searches
TO
✅ Asking their AI tools like ChatGPT to execute dozens of AI searches to answer their questions

Then you need to start now.