Your website isn’t a destination. It’s a data source for AI

For years, us marketers have told you that you need to drive traffic to your website.

And then you need to optimize your website for conversions to turn those website visits into leads.

But that all changed once B2B buyers started to use AI tools like ChatGPT to be their AI Research Assistant.

Now when buyers look for solutions and evaluate potential vendors, they no longer visit your website.

Their AI research assistant does.

And here’s the thing:
The AI research assistant doesn’t:
❌ Watch your video
❌ Look at your pictures
❌ Listen to your podcast

It only reads text.

And it uses the content on your website to answer your buyers questions:
✅ Do you understand their problem
✅ Do you have the expertise to solve their problem
✅ Can you do what you say you can do

And if the AI research assistant doesn’t find the answers on your site, you risk not making your buyers shortlist.

Your B2B buyers are using AI to discover and research you and your competitors.

There is a small window for forward looking companies to get ahead of the curve by creating content that answers the buyers questions.