What is a Fractional CMO?

Your Part-Time Chief Marketing Officer — Focused on Winning in the AI Era

Buyers are telling AI tools their problems and getting vendor shortlists before they ever speak to sales.

A Fractional CMO builds the strategy, aligns sales and marketing, and ensures your company is the one AI recommends.

Why a Fractional CMO Matters Now

  • AI-driven buying: 89% of B2B buyers use generative AI tools in their purchasing process.

  • Fewer first calls to sales: Most shortlists are built before a prospect talks to your team.

  • Message mismatch risk: If your website and content don’t answer AI’s vendor-fit questions, you won’t even make the list.

A Fractional CMO ensures your company is discoverable, credible, and shortlisted in the AI-driven buying process — without the cost of a full-time executive.

How a Fractional CMO Works with Your Team

  1. Strategic Leadership — Creates the marketing vision, AI-first roadmap, and success metrics.

  2. Sales–Marketing Alignment — Unifies messaging so your website, sales team, and AI tools say the same thing.

  3. AI-First Marketing Strategy — Builds and manages the plan to raise your AI Shortlist Inclusion Rate (ASIR) month after month.

  4. Execution Oversight — Works with your agencies and vendors to ensure all execution supports the strategy.

Why Work with Me Instead of an Agency or Traditional Fractional CMO

  • Independent — I don’t sell execution services; I work with your team and your chosen vendors.

  • Bespoke, not cookie-cutter — Strategies are built for your exact market and buyer, not pulled from a generic playbook.

  • AI-first expertise — All decisions focus on getting your company recommended by AI tools in your buyer’s moment of need.

How I Make Sure AI Recommends You to Your Buyers

  • AI Buyer Persona Blueprint — Identify exactly who you want AI to recommend you to.

  • AI Ready Website — Turn your site into the trusted source AI uses to answer your buyers’ questions.

  • AI-First Marketing Strategy & Plan — Decide where and how you will win, then manage execution with your team and vendors.

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FAQs About Fractional CMOs

Q: How is a Fractional CMO different from a marketing consultant?

A: A fractional CMO owns the strategy, alignment, and results — not just advice. I build and manage the plan, working with your sales team and marketing partners to deliver measurable outcomes like more frequent inclusion in AI-driven vendor recommendations.

Q: How do you measure success?

A: My primary measure of success is how often your company is recommended to your ideal buyers when they use AI tools to find solutions. I also track lead quality, contribution to pipeline, and message consistency across sales and marketing.

Q: Is a Fractional CMO right for a company of my size?

A: I specialize in B2B companies under $20M in revenue with small sales and marketing teams (1–3 people in each). If you sell to repeat customers and rely on referrals or vendor shortlists, this model fits.