Crappy automated AI outreach

Linkedin is a sales and marketing platform, so I expect to be pitched.

And I love AI - it’s a games changer in terms of research and automation.

But what I absolutely hate is an AI outreach that does not even do the bare minimum of research.

❌ Blind zoom meeting invite without even introducing yourself and seeing if I am interested?
IGNORE

❌ Auto pitch me one minute after I accept a connection request?
DELETE

❌ Automated email asking me to spend time watching your “about us” video without first doing basic research into what I might need?
DELETE

And it’s really the third one that gets me fired up: not doing basic research using publicly available data on LinkedIn.

I’m a one man company.
No, I  don’t need to outsource my HR functions.

I’m a fractional Chief marketing Officer.
No, I don’t need you to audit my website.

This pseudo-personalization and blind AI outreach isn’t just annoying.

It’s irrelevant.

And if you are AI-auto-blasting your prospects it’s costing you sales.

According to Gartner,
73% 𝒐𝒇 𝑩2𝑩 𝒃𝒖𝒚𝒆𝒓𝒔 𝒂𝒄𝒕𝒊𝒗𝒆𝒍𝒚 𝒂𝒗𝒐𝒊𝒅 𝒔𝒖𝒑𝒑𝒍𝒊𝒆𝒓𝒔 𝒘𝒉𝒐 𝒔𝒆𝒏𝒅 𝒊𝒓𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒐𝒖𝒕𝒓𝒆𝒂𝒄𝒉.

And this is why you can’t just fire up a $50 / month AI agent to scrape your LinkedIn connections and send out garbage content, emails, or DMs.

The buyers journey matters.

Want to engage your potential buyers and partners?
Make sure that your outreach project is targeted, addresses they buyer’s problem and offers value.