How will your Sales and Marketing team respond to buyers using AI?

There is a lot of chatter about using AI:
👉 To do things faster
👉 Mine customer data
👉 Create personalized sales scripts
👉 Automate social media posts
👉 Create content at scale

And that is fine if cost cutting and efficiency is your goal.

But if your goal is new sales, then you need to think about:
𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬?

There are two key concepts to understand about buyers and how they use ChatGPT:
𝟏 - ️ 𝐁𝐮𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐬 𝐥𝐢𝐤𝐞 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐭𝐨:
➡️ Discover potential vendors who can  solve their problems.
➡️ Research and evaluate different vendors.

𝟐- 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐮𝐬𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐚𝐧𝐬𝐰𝐞𝐫𝐬.

The proper counter-response is to make sure that your website:
✅ Answers sales questions that the buyers ask ChatGPT
✅ Describes the outcomes / benefits of your products and services
✅ Is designed not just for humans, but for AI bots

AI is rapidly changing the way buyers find solutions and determine which vendors to call.

If you are not answering buyers questions on your website, then you are losing leads and sales.

In the words of my friend Amy Silberman's grandfather:

“𝐘𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐮𝐩 𝐨𝐫 𝐲𝐨𝐮’𝐥𝐥 𝐠𝐞𝐭 𝐥𝐞𝐟𝐭 𝐛𝐞𝐡𝐢𝐧𝐝.”