Before you acept a “free website audit”, ask your sales team their opinion of your website

Of course, a “free website audit” is a common sales tactic that agencies use to get their foot in the door.

It’s one I often used when I owned a full service agency.

And truth be told, a website audit can offer insights on how to level up your website.

But here’s the real value in accepting that free website audit:
𝐈𝐭 𝐚𝐥𝐥𝐨𝐰𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐪𝐮𝐚𝐥𝐢𝐟𝐲 𝐭𝐡𝐞 𝐚𝐠𝐞𝐧𝐜𝐲.

Most agencies will tell you
👉 Technical gaps
👉 SEO ranking
👉 Design areas of improvement

What they often don’t tell you is the reason for having a website in the first place:
𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐛𝐮𝐲𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐢𝐧𝐠 𝐩𝐫𝐨𝐜𝐞𝐬𝐬.

The good news is that your sales team can answer that question for you.

If all the agency only tells you the technical gaps and design flaws, they are unlikely to do anything more than refresh the look and feel of your website.

However, if they tell you similar things that your sales team has told you, well then, you may have found an agency who can actually generate more leads and improve your conversion rates.

Your website is the primary research tool for B2B buyers and their AI agents.

Find an agency who understands today’s buyers journey.

Your sales team will thank you.