Using ChatGPT instead of “Googling” it

I can tell you that the experience of searching with AI tools like ChatGPT is so much more satisfying.

Why?
It’s the way I interact with the tool:
👉 When I Google something I type in keywords and it gives me 𝒍𝒊𝒏𝒌𝒔.
👉 When I use ChatGPT, I have a back and forth conversation with my AI robot, so that it knows exactly what I am looking for and it gives me 𝒂𝒏𝒔𝒘𝒆𝒓𝒔.

It’s a game changer.

But as powerful as these AI tools are at
👉 Finding data
👉 Summarizing data
👉 Analyzing data
👉 Generating insights

𝑰𝒕 𝒏𝒆𝒆𝒅𝒔 𝒂 𝒅𝒂𝒕𝒂 𝒔𝒐𝒖𝒓𝒄𝒆.

And if you look closely while it “thinks”, you can see it:
➡️ Go out to the internet
➡️ Read the content of websites
➡️ Analyze the content

What this means to sales and marketing:
✅ Your B2B buyers are finding it easier to find and analyze you and your competitors using AI tools.
✅ The source of data for these AI tools is your website.
✅ If you want buyers to view your company as an expert who can help them solve their problems, then your website needs to have high quality content that answers the sales questions of B2B buyers.

The way we search for answers is changing.

AI tools offer a far better experience for us to find answers.

Are you going to adapt and make sure that your website has the answers your B2B Buyers are asking?