Your buyer experience reflects what its like to work with you

We have all been there:
Working with or for a jerk.

We have also been here:
Working with a company that may not have the
- Best in class product
- Lowest price

But we still chooses to work with them because they
✅ Care about your company, goals and people
✅ Take the extra time to make things right when things go wrong
✅ Go the extra mile and pulled the all nighter when it’s not in the contract

Long term clients, repeat buyers and fans place a high priority on their customer experience.

And short of actually working with you, their experience of going through your marketing and sales processes is the best indicator of what it will be like to work with you.

But the current buyer experience leaves much to be desired.

And this is not me in an ivory tower:
According to Forrester:
𝐃𝐢𝐬𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐛𝐮𝐲𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐥𝐥 𝐝𝐫𝐢𝐯𝐞 ⅔ 𝐨𝐟 𝐛𝐮𝐲𝐞𝐫𝐬 𝐭𝐨 𝐬𝐞𝐞𝐤 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬.

And one of the big disconnects that can happen is the messaging between what buyers read on your website and hear from the sales team.

This inconsistency doesn’t just cause “sales friction”, it causes frustration as buyers must spend time and energy to figure out who is right.

And who wants to do that?

In this digital age where buyers perform self-directed research and consume your marketing content before they call your sales rep, it’s critical to have consistent messaging.

Give your buyers a positive experience.
Make sure that they get the same message from your website, marketing message and sales team.