B2B buyers are uding ChatGPT. What this means for Sales and Marketing.

The biggest benefit that ChatGPT brings to B2B buyers is vendor research.

For example, here is my workflow where I research vendors and suppliers for my company:
👉 Input my requirements into ChatGPT
👉 Enter in the potential suppliers on my short list
👉️ Ask ChatGPT to compare the offering of each vendor against my requirements

In just a few minutes ChatGPT will:
➡️ Read each vendors website
➡️ Analyze and compare each vendors products, services and capabilities
➡️ Create a decision table

The main thing to understand is that
𝐓𝐡𝐞 𝐩𝐫𝐢𝐦𝐚𝐫𝐲 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐝𝐚𝐭𝐚 𝐟𝐨𝐫 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞.

If your website doesn’t do a good job at:
👉 Describing the buyers problem
👉 Demonstrating that your products and services solve that problem
Then your company will rank lower on the decision table.

In other words, the content on your website cannot be filled with marketing fluff or commodity content.

It needs to answer requirement questions.

This is information cannot be properly sourced from:
❌ Outsourced agency blog writers
❌ In house marketing manager
❌ ChatGPT

It needs to be answered with the in depth knowledge that can only be found with your subject matter experts:
✅ Sales team
✅ Product engineers
✅ Production managers
✅ Executives

Marketing and sales need to change the way content is sourced on your website.

Answer your buyers requirement questions on your website.
Rank higher on your buyers decision table.
Get the call.
Win the sale.