Web Design just got more complicated. Thank you ChatGPT

Despite the explosion of AI generated websites, web design has actually gotten more complex .

In the past, we only needed to focus on the human user experience.

Websites had to be visually appealing, user friendly, optimized for SEO, traffic generation and conversions.

But with B2B buyers now using AI tools like ChatGPT to help them through their buyers journey, we now have another audience to serve: the AI bots.

Tools like ChatGPT do not:
❌ Look at pretty pictures
❌ Watch videos
❌ Listen to podcasts

𝐈𝐭 𝐫𝐞𝐚𝐝𝐬 𝐭𝐞𝐱𝐭.

And AI tools wants websites structured in a certain way that doesn’t really relate to the visual design of your site.

Today’s websites must strike a balance between AI and human visitors.

If it’s been a few years since you leveled up your website, you need to consider doing so now and adapt to ChatGPT.

AI is not going away.

Those who adapt to how buyers are using AI tools will:
➡️ Appear more often in ChatGPT searches
➡️ Rank higher on buyers short list
➡️ Get more leads
➡️ Win more sales