The helpful sales person is no longer needed.

Ah….the classic sales back and forth with a prospect.

I used to play this game all the time when visiting a store to buy a car, computer, TV, lawn mower, pretty much any time there was a sales person.

I had to ask the salesperson a lot of questions to get the detailed information I needed before buying something.

But then something happened:
𝐓𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭.

Now you can:
✅ Find product specs
✅ See prices
✅ Read reviews
✅ Make comparisons
online before going to the store and talking with the sales person.

In the B2C world, the internet has enabled all of us to become an informed buyer.

And this mindset has moved to the B2B world:
𝐓𝐨𝐝𝐚𝐲’𝐬 𝐁𝟐𝐁 𝐛𝐮𝐲𝐞𝐫𝐬 𝐞𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐬𝐚𝐥𝐞𝐬 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧𝐥𝐢𝐧𝐞.

If you are
❗️Not getting enough leads
❗️Not getting quality leads
then you need to look no further than your website.

Your website is an integral part in the modern B2B buyers journey.

When your website is filled with:
❌ Marketing fluff
❌ Commodity content
❌ Content that is only about you
❌ Content that doesn’t answer their sales questions
Then you are getting placed in the “maybe later” bucket.

Your website is the anchor and foundation for buyers in the research stage.

Give your buyers the sales information they need online.
Rank higher on their shortlist.
Get the lead.
Win the sale.