There is something missing in the discussion of ChatGPT and its impact on sales and marketing

Ever since ChatGPT was released in late 2022, sales and marketing teams have been using it to make their teams more efficient.

But there is another impact to sales and marketing that is not talked about as much:
𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐢𝐧𝐠 𝐩𝐫𝐨𝐜𝐞𝐬𝐬?

Buyers are using ChatGPT in two different ways:
👉 Use ChatGPT for discovery.
B2B buyers, especially the younger generation, are turning to ChatGPT instead of Google/Bing to find your company, products and services.

👉 Use ChatGPT to analyze and compare different solutions.
One of the super powers of ChatGPT is its ability to “grab” public data from dozens of companies and summarize its findings in a nice and neat decision table.

In both use cases, ChatGPT is going out to the internet in real time to “read” websites.

And unlike us humans, it doesn’t care about pretty pictures or beautiful videos.
It just reads your content.

𝐒𝐨 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬:
IF your website doesn’t have the content that ChatGPT needs to find you or build its decision table
BUT
Your competitor does
====> Who do you think will found and get the sales call?

ChatGPT is rapidly becoming the preferred tool that B2B buyers use in their journey.
✅ Invest in your website and sales enabled content.
✅ Be found by today’s buyers.
✅ Make sure that ChatGPT can properly evaluate your offering.
✅ Win more sales.