INSIGHT

News & Articles

14 min

Strategy vs Tactical Marketing

By David Lee

First, let’s get the obvious out of the way: you need good strategy and tactics to win the marketing game of attracting good...

Latest Articles

14 min

The Ultimate Guide to Running a Website Discovery Process

David Lee

As a former agency owner, I have run so many different variations of the website discovery process from simple questionnaires all the way up to in depth website strategy analysis. 

And to no one’s...

14 min

How a Fractional CMO can help your company grow faster

David Lee

In today’s digital economy, where everyone, including B2B buyers research before they buy, the companies who create and implement the right website and marketing strategies to attract, educate and...

4 min

What to do AFTER you launch your website

David Lee

Congratulations. After months of planning, writing content, designing and developing, your website is finally live. Now what? Here are five things you need to do after you launch your website. 

28 min

The 2024 Guide to Web Design Project Management for Marketers, Designers and Developers.

David Lee

So….the time has finally come and you need to redesign that aging website. Here are the 10 battle tested steps you need to take to make your web design project a success.

3 min

Should you In House or Outsource your Marketing Manager?

David Lee

Deciding whether to in-house or outsource your marketing is is a complex decision that can be paralyzing because there are so many factors and what-if scenarios. Although there is no trusty magic...

3 min

The Digital Commerce Department

David Lee

We know that after e-commerce companies get past the startup stage and hit about $2M in sales, the next biggest challenge is how to grow and scale the business and find someone to help with marketing.

14 min

How much does a website cost in 2024?

David Lee

The total cost of a website project with a reputable strategy, content and web development agencies is between $75,000 and $165,000 depending on the type of website you are looking to build. Read to...

4 min

The REAL reason you need a website

David Lee

When I ask this question to new clients, the #1 reason they give me is: "Lead Generation!"

This is a totally valid COMPANY reason for having a website. After all, you are investing hard earned...

3 min

Marketing 101 for Manufacturing Companies

David Lee

When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and...

2 min

What Your B2B Buyers Want on a Manufacturing Website

David Lee

In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all,...

3 min

5 Reasons to use E-commerce for your Manufacturing Website

David Lee

When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of time and money. Here are five reasons why we recommend that our manufacturing clients...

7 min

Three Life Lessons I Learned From My Black Belt Test

David Lee

For this article, I wanted to share with you my personal experience of preparing for and taking my black belt for Aikido. I took my test almost three years ago and now that I’ve had some time to...

1 min

The Three Multipliers for Increasing Online Sales

David Lee

As an e-commerce business owner you are looking to increase your online sales, but don’t know where to put their hard earned dollars. Without a framework, it's easy to waste time and money chasing...

9 min

How much should you spend on marketing

David Lee

Usually set as a percentage of your revenue, to answer this question, you need to know two pieces of information: 1) What are the components of a marketing budget and 2) How much are your peers and...

1 min

How to grow your e-commerce store

David Lee

Getting past the start-up stage is an impressive achievement. You have mastered the basics of running an e-commerce store. Now you find yourself looking for the next major steps to scale your...