INSIGHT

News & Articles

3 min

Marketing 101 for Manufacturing Companies

By David Lee

When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two...

Latest Articles

2 min

What Your B2B Buyers Want on a Manufacturing Website

David Lee

In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all,...

4 min

What to do AFTER you launch your website

David Lee

Congratulations. After months of planning, writing content, designing and developing, your website is finally live. Now what? Here are five things you need to do after you launch your website. 

28 min

The 2024 Guide to Web Design Project Management for Marketers, Designers and Developers.

David Lee

So….the time has finally come and you need to redesign that aging website. Here are the 10 battle tested steps you need to take to make your web design project a success.

3 min

Should you In House or Outsource your Marketing Manager?

David Lee

Deciding whether to in-house or outsource your marketing is is a complex decision that can be paralyzing because there are so many factors and what-if scenarios. Although there is no trusty magic...

3 min

The Digital Commerce Department

David Lee

We know that after e-commerce companies get past the startup stage and hit about $2M in sales, the next biggest challenge is how to grow and scale the business and find someone to help with marketing.

4 min

How much does a manufacturing site cost?

David Lee

One of the big challenges for a manufacturing company looking to redesign their website is to figure out how much money to allocate to a web project. The cost to design and build a website with a...

4 min

The ONLY three reasons you need a website

David Lee

The only three reasons why you need a website are: 1) We are afraid of making mistakes, so 2) we research before we buy, and 3) we research online.

Learn why having a website has very little to do...

3 min

How to Run an Effective Trade Show Email Campaign

Amy Silberman

Trade shows are a great opportunity for your company to gain new leads, promote new products, or increase your visibility and reputation with your existing customers. However, trade shows can also be...

7 min

Three Life Lessons I Learned From My Black Belt Test

David Lee

For this article, I wanted to share with you my personal experience of preparing for and taking my black belt for Aikido. I took my test almost three years ago and now that I’ve had some time to...

1 min

The Three Multipliers for Increasing Online Sales

David Lee

As an e-commerce business owner you are looking to increase your online sales, but don’t know where to put their hard earned dollars. Without a framework, it's easy to waste time and money chasing...

7 min

How much should you spend on marketing

David Lee

Usually set as a percentage of your revenue, to answer this question, you need to know two pieces of information: 1) What are the components of a marketing budget and 2) How much are your peers and...