1 min

How to grow your e-commerce store

By David Lee

Getting past the start-up stage is an impressive achievement. You have mastered the basics of running an e-commerce store. Now you find yourself looking for the next major steps to scale your business into a stable and profitable company.

In order to do that you need to move the revenue needle.

The problem is that you don’t know which marketing activities actually produce results, which makes you nervous that your current marketing agency is not doing what is needed to move the revenue needle.

The secret to moving the revenue needle is to manage results, not activities.

Here is how large companies do it and you can too:


  1. Build out a Digital Commerce Department
  2. Set your sales goal and marketing budget
  3. Have someone create and execute the plan to hit the sales goal and hold them accountable to the results.

Here are three resources you need to scale your e-commerce business

The Digital Commerce Department
Learn what it is, how it is organized, and it helps move the revenue needle.

How to set your Marketing Budget
Discover what are the components to a marketing budget and why you need to set it

In-house or outsource the e-commerce marketing manager
Determine if it makes sense to hire someone or to outsource the management of the Digital Commerce Department.


Grow and scale your e-commerce business the right way so that you can spending long hours managing activities and become the CEO who manages results.

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David Lee

David Lee

Leveraging 20+ years of experience with Fortune 500 companies including Toyota, Beckman Coulter, and Deloitte, I craft data-driven website and content strategies to help companies compete and win in the digital age. Explore my insight articles to learn what works and how to craft winning strategies and tactics to move the revenue needle for your company.