5 min

How much does a manufacturing site cost?

By David Lee

One of the big challenges for a manufacturing company looking to redesign their website is to figure out how much money to allocate to a web project. The cost to design and build a website with a reputable agency is between $10,000 and $165,000 depending on the type of website you are looking to build.  

The three different types manufacturing websites are: Company, Customer Focused and Customer Centric.   Use this chart to get an idea of the cost of redesigning your manufacturing.

Types of Manufacturing Websites and related Costs

Type I

The Company Website

Type II

The Customer-Facing Website

Type III

The Customer-Centered Website

Strategic Goal

Educate prospects on the products and services your manufacturing company offers. Educate prospects on the products and services your manufacturing company offers.

PLUS

Demonstrate that you understand your customers’ problems and educate a potential customer on possible solutions to their problems.
Educate prospects on the products and services your manufacturing company offers.

PLUS

Demonstrate that you understand your customers’ problems and educate a potential customer on possible solutions to their problem.

PLUS

Provided integrated sales, marketing and customer support services on the web.
e-commerce Functionality
Basic Usually WooCommerce Advanced Usually Shopify or Expression Engine (if no online buying is required)
Tech Stack
Basic Usually Wordpress Mailchimp Advanced Usually Shopify + Hubspot or Expression Engine Hubspot (CMS, Marketing, CRM and Sales tools)
Website Strategy, Scope and Buyer Persona Incorporated into Website
No Yes Yes
Content and Messaging Framework
Commodity Content that is focused on the company’s products and services

Content based on buyer personas and solving the customer’s problems

Closely tied with answering questions with the sales, technical and support teams.

Total Website Project Cost
Redesign and build: $10k-$40k Strategy & Scoping: $15k to $25k
Messaging & Content: $10k to $40k
Design & Build: $50k to $100k
Total: $75k to $165k
Frequency of major website redesigns and updates

Redesign every 3-5 years

After site launch, monthly updates based on user behavior, sales and support input.
Budget for incremental improvements

10%-20% of the website project costs

Annual Maintenance Costs

$100/month

Hosting

Technical SEO

Minor break fix

5% to 10% of marketing budget

Hosting

Technical SEO

Break fix

Frequent updates for additional functionality

Frequent updates/improvements based on visitor behavior

Annual Marketing Budget
<5% of annual revenue >15% of annual revenue

 

SUMMARY

Note that there are costs after the site launches which includes:

Major updates to the site

With a customer focused websites, there are additional investments including:

  • Continuous improvement in the navigation
  • Update to the web page content based on user behavior
  • Additional functionality that was not included in the initial website launch

Website Maintenance

Like any other asset, funds need to be allocated to keep the site optimized and running.

  • Hosting
  • Break fix
  • Technical updates to applications, themes and frameworks

Keep in mind that these are estimates that you can use in your annual budgeting process to set aside funds for your website project.  However, in order to accurately scope and understand how much your specific website is going to cost, we recommend executing a strategy and requirements workshop that clearly defines your:

  • Website objectives
  • Documents your ideal customer personas
  • Force ranks your business requirements
  • Documents every page for the new site
  • Organizes the pages into a site map
  • Creates a business case so that that executive management understands what the website is going to do, knows how much it will cost and sets clear expectations.

 

 

 

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David Lee

David Lee

Leveraging 20+ years of experience with Fortune 500 companies including Toyota, Beckman Coulter, and Deloitte, I craft data-driven website and content strategies to help companies compete and win in the digital age. Explore my insight articles to learn what works and how to craft winning strategies and tactics to move the revenue needle for your company.

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