0
Skip to Content
Do What Works
What Is AI-Mediated Shortlisting
The 3 Buyer Jobs Framework
The Six Buyer Questions
Website as a Database
The Foundational Pages
Why Inbound Marketing Is Not Working as Well as It Used To
AEO vs GEO vs AI Shortlisting
AI Shortlist Audit
Vistage Workshop
About David
How I Work
Problems I Solve
All Articles
Website Strategy
Marketing Strategy
Podcast
Linkedin
Schedule Audit
Do What Works
What Is AI-Mediated Shortlisting
The 3 Buyer Jobs Framework
The Six Buyer Questions
Website as a Database
The Foundational Pages
Why Inbound Marketing Is Not Working as Well as It Used To
AEO vs GEO vs AI Shortlisting
AI Shortlist Audit
Vistage Workshop
About David
How I Work
Problems I Solve
All Articles
Website Strategy
Marketing Strategy
Podcast
Linkedin
Schedule Audit
Folder: AI-Mediated Shortlisting
Back
What Is AI-Mediated Shortlisting
The 3 Buyer Jobs Framework
The Six Buyer Questions
Website as a Database
The Foundational Pages
Why Inbound Marketing Is Not Working as Well as It Used To
AEO vs GEO vs AI Shortlisting
Folder: Services
Back
AI Shortlist Audit
Vistage Workshop
Folder: About
Back
About David
How I Work
Problems I Solve
Folder: Learning Center
Back
All Articles
Website Strategy
Marketing Strategy
Podcast
Linkedin
Schedule Audit
Marketing Strategy David Lee 9/18/26 Marketing Strategy David Lee 9/18/26

Does AEO / GEO Work? It Depends On Who You Ask.

Read More
LinkedIn, Marketing Strategy David Lee 8/19/25 LinkedIn, Marketing Strategy David Lee 8/19/25

Don’t use ChatGPT like an advanced Search Engine

Read More
LinkedIn, Marketing Strategy David Lee 8/14/25 LinkedIn, Marketing Strategy David Lee 8/14/25

AI Search is set to surpass traditional search in three years

Read More
LinkedIn, Marketing Strategy David Lee 8/13/25 LinkedIn, Marketing Strategy David Lee 8/13/25

Don’t worry about being cited by AI. The goal is to be recommended by AI

Read More
LinkedIn, Marketing Strategy David Lee 8/13/25 LinkedIn, Marketing Strategy David Lee 8/13/25

Your website isn’t a destination. It’s a data source for AI

Read More
LinkedIn, Marketing Strategy David Lee 8/13/25 LinkedIn, Marketing Strategy David Lee 8/13/25

Top of Funnel content is failing in the Age of AI

Read More
LinkedIn, Marketing Strategy David Lee 8/12/25 LinkedIn, Marketing Strategy David Lee 8/12/25

The traditional Sales Funnel is dying in the Age of AI.

Read More
LinkedIn, Marketing Strategy David Lee 8/7/25 LinkedIn, Marketing Strategy David Lee 8/7/25

Being found by AI is not the goal. The goal is to be recommended by AI.

Read More
LinkedIn, Marketing Strategy David Lee 8/6/25 LinkedIn, Marketing Strategy David Lee 8/6/25

B2B Buyers are using GenAI to reduce buyers remorse

Read More
LinkedIn, Marketing Strategy David Lee 7/29/25 LinkedIn, Marketing Strategy David Lee 7/29/25

What happens when your marketing message is the the same as your sales message

Read More
LinkedIn, Marketing Strategy David Lee 7/24/25 LinkedIn, Marketing Strategy David Lee 7/24/25

Your buyer experience reflects what its like to work with you

Read More
LinkedIn, Marketing Strategy David Lee 7/22/25 LinkedIn, Marketing Strategy David Lee 7/22/25

The new browser war with Perplexity

Read More
LinkedIn, Marketing Strategy David Lee 7/17/25 LinkedIn, Marketing Strategy David Lee 7/17/25

Using ChatGPT instead of “Googling” it

Read More
LinkedIn, Marketing Strategy David Lee 7/16/25 LinkedIn, Marketing Strategy David Lee 7/16/25

The End of Search Engine Marketing

Read More
LinkedIn, Marketing Strategy David Lee 7/10/25 LinkedIn, Marketing Strategy David Lee 7/10/25

The Buyers Experience is the Sales Differentiator

Read More
LinkedIn, Marketing Strategy David Lee 7/9/25 LinkedIn, Marketing Strategy David Lee 7/9/25

How AI is changing Sales & Marketing

Read More
LinkedIn, Marketing Strategy David Lee 7/8/25 LinkedIn, Marketing Strategy David Lee 7/8/25

From Keyword Search to Requirements Search

Read More
LinkedIn, Marketing Strategy David Lee 6/26/25 LinkedIn, Marketing Strategy David Lee 6/26/25

AI is having a huge impact on Search Engine Marketing

Read More
LinkedIn, Marketing Strategy David Lee 6/25/25 LinkedIn, Marketing Strategy David Lee 6/25/25

New Client Acquisition is a Marketing Metric

Read More
LinkedIn, Marketing Strategy David Lee 6/17/25 LinkedIn, Marketing Strategy David Lee 6/17/25

How will your Sales and Marketing team respond to buyers using AI?

Read More
Older Posts

© 2026 Do What Works, All Rights Reserved

Privacy Policy

Terms of use

Cookies Policy