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Do What Works
What Is AI-Mediated Shortlisting
The 3 Buyer Jobs Framework
The Six Buyer Questions
Website as a Database
The Foundational Pages
Why Inbound Marketing Is Not Working as Well as It Used To
AEO vs GEO vs AI Shortlisting
AI Shortlist Audit
Vistage Workshop
About David
Problems I Solve
How I Work
Who I Serve
All Articles
Website Strategy
Marketing Strategy
Podcast
Linkedin
Schedule Audit
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What Is AI-Mediated Shortlisting
The 3 Buyer Jobs Framework
The Six Buyer Questions
Website as a Database
The Foundational Pages
Why Inbound Marketing Is Not Working as Well as It Used To
AEO vs GEO vs AI Shortlisting
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LinkedIn, Marketing Strategy David Lee 6/11/25 LinkedIn, Marketing Strategy David Lee 6/11/25

Web Design just got more complicated. Thank you ChatGPT

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LinkedIn, Marketing Strategy David Lee 6/10/25 LinkedIn, Marketing Strategy David Lee 6/10/25

B2B buyers are uding ChatGPT. What this means for Sales and Marketing.

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LinkedIn, Marketing Strategy David Lee 6/5/25 LinkedIn, Marketing Strategy David Lee 6/5/25

Being discovered by ChatGPT is important

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LinkedIn, Marketing Strategy David Lee 6/4/25 LinkedIn, Marketing Strategy David Lee 6/4/25

Being found by ChatGPT is not urgent…yet.

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LinkedIn, Marketing Strategy David Lee 6/3/25 LinkedIn, Marketing Strategy David Lee 6/3/25

If buyers cant find the cost of your services or products on your website, you are losing sales.

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Marketing Strategy, LinkedIn David Lee 5/29/25 Marketing Strategy, LinkedIn David Lee 5/29/25

There is something missing in the discussion of ChatGPT and its impact on sales and marketing

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LinkedIn, Marketing Strategy David Lee 5/28/25 LinkedIn, Marketing Strategy David Lee 5/28/25

The helpful sales person is no longer needed.

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LinkedIn, Marketing Strategy David Lee 5/27/25 LinkedIn, Marketing Strategy David Lee 5/27/25

Most people who visit your website don’t read below the fold. But you who what does? ChatGPT.

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Website Strategy, LinkedIn David Lee 5/20/25 Website Strategy, LinkedIn David Lee 5/20/25

There is  a problem with how some agencies speed up their web development process.

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Website Strategy, LinkedIn David Lee 5/14/25 Website Strategy, LinkedIn David Lee 5/14/25

Your website is not a brochure. It’s an integral part of the buyer’s journey.

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Website Strategy, LinkedIn David Lee 5/13/25 Website Strategy, LinkedIn David Lee 5/13/25

What happens when sales and marketing are not aligned? Less leads.

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Marketing Strategy, LinkedIn David Lee 5/8/25 Marketing Strategy, LinkedIn David Lee 5/8/25

Why using GenAI for ideas or content writing hurts your sales.

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Marketing Strategy, LinkedIn David Lee 4/29/25 Marketing Strategy, LinkedIn David Lee 4/29/25

The biggest mistake that marketing makes: Creating an incomplete Target Audience Profile

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Website Strategy, LinkedIn David Lee 4/23/25 Website Strategy, LinkedIn David Lee 4/23/25

Buyers don’t visit your website to become a lead.

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Marketing Strategy, LinkedIn David Lee 4/22/25 Marketing Strategy, LinkedIn David Lee 4/22/25

Prospects are not in your sales funnel. You are in their Buyers Journey

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Marketing Strategy, LinkedIn David Lee 4/17/25 Marketing Strategy, LinkedIn David Lee 4/17/25

When good customer service is not enough to attract and retain clients.

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Marketing Strategy, LinkedIn David Lee 4/16/25 Marketing Strategy, LinkedIn David Lee 4/16/25

Consumer Confidence falls to its lowest point in 45 years. What this means for manufacturing & distributor sales and marketing teams

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