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What is AI Shortlisting?
The 3 Buyer Jobs Framework
Workshop - Adapting to the AI Driven Buyer
AI Shortlist Audit
About
All Articles
Website Strategy
Marketing Strategy
Podcast
Linkedin
Schedule Audit
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LinkedIn, Marketing Strategy David Lee 7/8/25 LinkedIn, Marketing Strategy David Lee 7/8/25

From Keyword Search to Requirements Search

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LinkedIn, Marketing Strategy David Lee 6/26/25 LinkedIn, Marketing Strategy David Lee 6/26/25

AI is having a huge impact on Search Engine Marketing

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LinkedIn, Marketing Strategy David Lee 6/25/25 LinkedIn, Marketing Strategy David Lee 6/25/25

New Client Acquisition is a Marketing Metric

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LinkedIn, Marketing Strategy David Lee 6/17/25 LinkedIn, Marketing Strategy David Lee 6/17/25

How will your Sales and Marketing team respond to buyers using AI?

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David Lee 6/12/25 David Lee 6/12/25

Before you acept a “free website audit”, ask your sales team their opinion of your website

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LinkedIn, Marketing Strategy David Lee 6/11/25 LinkedIn, Marketing Strategy David Lee 6/11/25

Web Design just got more complicated. Thank you ChatGPT

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LinkedIn, Marketing Strategy David Lee 6/10/25 LinkedIn, Marketing Strategy David Lee 6/10/25

B2B buyers are uding ChatGPT. What this means for Sales and Marketing.

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LinkedIn, Marketing Strategy David Lee 6/5/25 LinkedIn, Marketing Strategy David Lee 6/5/25

Being discovered by ChatGPT is important

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LinkedIn, Marketing Strategy David Lee 6/4/25 LinkedIn, Marketing Strategy David Lee 6/4/25

Being found by ChatGPT is not urgent…yet.

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LinkedIn, Marketing Strategy David Lee 6/3/25 LinkedIn, Marketing Strategy David Lee 6/3/25

If buyers cant find the cost of your services or products on your website, you are losing sales.

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Marketing Strategy, LinkedIn David Lee 5/29/25 Marketing Strategy, LinkedIn David Lee 5/29/25

There is something missing in the discussion of ChatGPT and its impact on sales and marketing

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LinkedIn, Marketing Strategy David Lee 5/28/25 LinkedIn, Marketing Strategy David Lee 5/28/25

The helpful sales person is no longer needed.

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LinkedIn, Marketing Strategy David Lee 5/27/25 LinkedIn, Marketing Strategy David Lee 5/27/25

Most people who visit your website don’t read below the fold. But you who what does? ChatGPT.

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Website Strategy, LinkedIn David Lee 5/20/25 Website Strategy, LinkedIn David Lee 5/20/25

There is  a problem with how some agencies speed up their web development process.

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David Lee 5/15/25 David Lee 5/15/25

AI Overview and Zero Click Search. What this means for marketing (and sales)

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Website Strategy, LinkedIn David Lee 5/14/25 Website Strategy, LinkedIn David Lee 5/14/25

Your website is not a brochure. It’s an integral part of the buyer’s journey.

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Website Strategy, LinkedIn David Lee 5/13/25 Website Strategy, LinkedIn David Lee 5/13/25

What happens when sales and marketing are not aligned? Less leads.

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Marketing Strategy, LinkedIn David Lee 5/8/25 Marketing Strategy, LinkedIn David Lee 5/8/25

Why using GenAI for ideas or content writing hurts your sales.

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Marketing Strategy, LinkedIn David Lee 5/6/25 Marketing Strategy, LinkedIn David Lee 5/6/25

What I learned from my first viral post on Linkedin (Parts 1 & 2)

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Marketing Strategy, LinkedIn David Lee 4/30/25 Marketing Strategy, LinkedIn David Lee 4/30/25

Should you increase prices OR create a separate line to display tariffs?

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